Gallo Introduces Blue-Collar Wines
Contact: Susan Hemsley
E. & J. GALLIO WINERY RELEASE NEW WINE BRAND OFFERINGS FOR BLUE COLLAR AMERICA
MODESTO, California (April 1, 2009) – E. & J. Gallio Winery (Gallio) today announced the release of new wine brands aimed at blue-collar working Americans to compete with beverages typically consumed by this demographic including beer and liquor.
From the company that brought you Thunderbird, Boone’s Farm, Night Train Express and Ripple, comes wines elevated beyond mere vagrancy and intoxication and made for working class American’s increasingly discerning palette. Priced from $2 to $5, these wines will be available nationally at WalMart, Sam’s Club and 7-Eleven.
Established in 1933 in Modesto, California, E. & J. Gallio Winery has become the world’s foremost winery in the art of grape growing and winemaking and in the distribution and marketing of wines worldwide. With six wineries strategically located in various parts of California and access to grapes from vineyards in all of the premier grape-growing areas of California, Gallio produces wines in every category, to suit every taste. Gallio imports wines from eight of the major wine growing countries in the world. Some of the brands in Gallio’s Budget wine portfolio include Thunderbird, Boone’s Farm, Night Train Express, and Carlo Rosssi. This release is a spoof for entertainment purposes only and does not represent the actual products of the E. & J. Gallo Winery. Names have been changed to cover my ass so don’t write and tell me I misspelled the name. That was intentional.
# # #
For more information on this and other news see the Dregs Report