Gallo Winery: Corporate Bully
If you haven’t read by now on Nancy Leson’s Seattle Times blog post, E. & J. Gallo Winery (pronounced GAL-oh) is suing the owner of The Spanish Table for carrying a Spanish brand of pasta called Gallo (pronounced GUY-oh) produced by Commercial Gallo, S.A. of Barcelona. Now when you walk into the Seattle store, they have a sign posted by the Gallo Fideuá Pasta that reads,
When Fideuá is outlawed, only outlaws will have Fideuá
This is so beyond ridiculous that I’m surprised the district court didn’t throw this out as wasteful and frivolous. Oh, wait. What am I saying? This is the U.S. legal system and our imfamous tort laws. Never mind the fact that the product is from outside the U.S. and that gallo is Spanish for rooster which is plainly shown on the packaging. So what’s next? Is Gallo Winery going to start suing people who have Gallo as their family name? Will Spanish speakers need to pay a royalty to the winery for talking about roosters?
Doesn’t Gallo Winery’s retired overzealous lawyer have anything better to do than bully a small Seattle retailer and one of my favorite Spanish wine stores? I can honestly say that I haven’t bought a Gallo brand wine since I was in high school and even then I didn’t “buy” it. I doubt that anyone who reads my blog is someone who would actually buy Gallo wines anyway, but I say we do something equally American: let’s boycott Gallo wines and contact the winery in protest of their petty actions against The Spanish Table’s owner, Steve Winston. Or you can take it even further (I’m not condoning this) and download this PDF for some guerrilla tactics.
Watch out Steve, R. J. Reynolds may be the next to knock on your door for using one of their cigarette brands as your last name.
For reference, here are Gallo’s wine and spirit brands:
Bartles & Jaymes®
Bridlewood® Estate Winery
Cask & Cream®
Don Miguel Gascon
E. & J. ® VS Brandy
E. & J. ® VSOP Brandy
E. & J. ® XO Brandy
Gallo® Family Vineyard Estate
Gallo® Family Vineyard Single Vineyard
Gallo® Family Vineyard Sonoma Reserve®
Gallo® Family Vineyard Twin Valley®
Louis M. Martini®
New Amsterdam® Gin
Red Rock Winery®
Turning Leaf® Sonoma Reserve
William Hill Estate TM