Comments on: Getting on board the social media train http://bricksofwine.com/2009/06/getting-on-board-the-social-media-train/ Building a better blog on wine, winemaking and social media. Thu, 03 May 2012 15:02:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Eric Hwang http://bricksofwine.com/2009/06/getting-on-board-the-social-media-train/comment-page-1/#comment-593 Eric Hwang Tue, 04 Aug 2009 05:23:38 +0000 http://bricksofwine.com/?p=2064#comment-593 Social media is something companies should do for long-term results. Its benefits can rarely be measured in revenue or page hits and is often hard to justify to management because of this. Success can sometimes only be measured in the conversations generated and not in dollars. Wineries should be realistic about their expectations and view social media more for brand management than for direct sales results. It's up to the person in charge of a winery's social media strategy to manage these expectations. Social media is something companies should do for long-term results. Its benefits can rarely be measured in revenue or page hits and is often hard to justify to management because of this. Success can sometimes only be measured in the conversations generated and not in dollars. Wineries should be realistic about their expectations and view social media more for brand management than for direct sales results. It’s up to the person in charge of a winery’s social media strategy to manage these expectations.

]]> By: Mark http://bricksofwine.com/2009/06/getting-on-board-the-social-media-train/comment-page-1/#comment-591 Mark Sat, 25 Jul 2009 01:56:34 +0000 http://bricksofwine.com/?p=2064#comment-591 I think the most important thing is to take your time as well. Social media takes time, expecting overnight results from any marketing campaign doesn't make sense. Use social media like a cold call and it could be very successful. I think the most important thing is to take your time as well. Social media takes time, expecting overnight results from any marketing campaign doesn’t make sense.

Use social media like a cold call and it could be very successful.

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