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	<title>Bricks of Wine &#187; Social Media</title>
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	<link>http://bricksofwine.com</link>
	<description>Building a better blog on wine, winemaking and social media.</description>
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		<title>10 DOs and DON&#8217;Ts for Your Next Meetup</title>
		<link>http://bricksofwine.com/2010/08/10-dos-and-donts-for-your-next-meetup/</link>
		<comments>http://bricksofwine.com/2010/08/10-dos-and-donts-for-your-next-meetup/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 04:09:06 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[meetups]]></category>
		<category><![CDATA[social events]]></category>
		<category><![CDATA[tweetups]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=3163</guid>
		<description><![CDATA[I&#8217;ve been to quite a few meetups lately. They are fun affairs and most have been great opportunities to meet new people, see old friends and promote my brands. From my experience at these events, I&#8217;ve come up with a list of 10 things someone hosting one of these events should and shouldn&#8217;t do. See [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Better Late Than Never: WBC10</title>
		<link>http://bricksofwine.com/2010/08/better-late-than-never-wbc10/</link>
		<comments>http://bricksofwine.com/2010/08/better-late-than-never-wbc10/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 18:56:29 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Personal Picks]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Wine Events]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[tasting]]></category>
		<category><![CDATA[vineyards]]></category>
		<category><![CDATA[Walla Walla]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[Winemaking]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=3144</guid>
		<description><![CDATA[Wine Blogger&#8217;s Conference 2010 The Wine Blogger&#8217;s Conference was over a month ago and I&#8217;m just now getting around to posting something. I know, lame, but in my own defense, I have over 1.5 hours of video from that weekend and I just haven&#8217;t had time to go through all of it. Heck, I&#8217;m still [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Metrics</title>
		<link>http://bricksofwine.com/2010/03/developing-your-winerys-social-media-strategy-metrics/</link>
		<comments>http://bricksofwine.com/2010/03/developing-your-winerys-social-media-strategy-metrics/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 23:36:14 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[expectations]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[indicators]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measuring]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[wine business]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2641</guid>
		<description><![CDATA[Part 6 This is the sixth and final article in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about metrics—measuring the effectiveness of your social media efforts. If this is the first time you&#8217;re reading any of these articles, you may [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Challenge Your Wine Senses</title>
		<link>http://bricksofwine.com/2010/03/challenge-your-wine-senses/</link>
		<comments>http://bricksofwine.com/2010/03/challenge-your-wine-senses/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 01:48:25 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Blind Tasting Results]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Wine Events]]></category>
		<category><![CDATA[barrels]]></category>
		<category><![CDATA[blind]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Calistoga]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[glassware]]></category>
		<category><![CDATA[Napa]]></category>
		<category><![CDATA[sensory]]></category>
		<category><![CDATA[tasting]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2887</guid>
		<description><![CDATA[Last Sunday, my wife, Sheri (@sherimoto), and I went to Calistoga, CA and participated in a truly fun and unique experience in wine country. Our friend, Marcy Gordon (@marcygordon), a fellow blogger, invited us to join her and a group of wine bloggers at Wine Sensory Experience. As their website states, Wine Sensory Experience helps [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Resources</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-resources/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-resources/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:13:28 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[dedication]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[posterous]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2638</guid>
		<description><![CDATA[Part 5 This is the fifth in a series of six articles on questions you should ask when developing a social media strategy for your winery. This is a long article about resources—time, money, skills, and people. If this is the first article you found, you may want to start at the beginning with the [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-resources/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Control</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:05:57 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2637</guid>
		<description><![CDATA[Part 4 This is the fourth in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about control, and how you will deal with your brand&#8217;s perception. If this is the first article you found, you may want to start at the [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Communities</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 14:50:55 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[netiquette]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2635</guid>
		<description><![CDATA[Part 3 This is the third in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about which tools to use. You may want to start at the beginning with the first article on goals. Developing Your Winery&#8217;s Social Media Strategy: Communities Where [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Audience</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:47:31 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technographics]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2633</guid>
		<description><![CDATA[Questions to Ask When Developing a Winery Social Media Strategy: Part 2 As I wrote this article, I realized that it covered a lot of material. A single post would be enormous and too much to read in one sitting. I decided to break this up into a series of six articles on questions you [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Developing Your Winery&#8217;s Social Media Strategy: Goals</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-goals/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-goals/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:41:10 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[winery]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2569</guid>
		<description><![CDATA[Part 1 As I wrote this article, I realized that it covered a lot of material. A single post would be enormous and too much to read in one sitting. I decided to break this up into a series of six articles on questions you should ask when developing a social media strategy for your [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-goals/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<item>
		<title>Wine Social Media: Do You Have What It Takes?</title>
		<link>http://bricksofwine.com/2010/02/wine-social-media-do-you-have-what-it-takes/</link>
		<comments>http://bricksofwine.com/2010/02/wine-social-media-do-you-have-what-it-takes/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 02:42:07 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2573</guid>
		<description><![CDATA[Like a cluster of grapes in a press, wineries are feeling the pressure to use social media to market their wines, and if they&#8217;re a small winery, they&#8217;re at the point of bursting. Small wineries in particular have limited time and resources, and putting a significant amount of either into a social media initiative usually [...]]]></description>
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		<slash:comments>4</slash:comments>
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