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	<title>Bricks of Wine</title>
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	<link>http://bricksofwine.com</link>
	<description>Building a better blog on wine, winemaking and social media.</description>
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		<title>8th Annual Passion for Pinot Noir Summit Wrap-up</title>
		<link>http://bricksofwine.com/2010/03/8th-annual-passion-for-pinot-noir-summit-wrap-up/</link>
		<comments>http://bricksofwine.com/2010/03/8th-annual-passion-for-pinot-noir-summit-wrap-up/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:08:22 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Blind Tasting Results]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Wine Events]]></category>
		<category><![CDATA[blind tasting]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[Pinot Noir]]></category>
		<category><![CDATA[San Rafael]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2858</guid>
		<description><![CDATA[Although this was the 8th Pinot Summit, this was my first (yes, I was a Summit virgin) both as a participant and a judge. There are few wine varietals with such a passionate and serious following and the process for selecting the top wine is a long and arduous journey that Barbara Drady does with [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/03/8th-annual-passion-for-pinot-noir-summit-wrap-up/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Developing Your Winery&#8217;s Social Media Strategy: Resources</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-resources/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-resources/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:13:28 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[dedication]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[posterous]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2638</guid>
		<description><![CDATA[
Part 5
This is the fifth in a series of six articles on questions you should ask when developing a social media strategy for your winery. This is a long article about resources—time, money, skills, and people. If this is the first article you found, you may want to start at the beginning with the first [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Dark &amp; Delicious&#8230;oh, and the wine was good too.</title>
		<link>http://bricksofwine.com/2010/02/dark-delicious-oh-and-the-wine-was-good-too/</link>
		<comments>http://bricksofwine.com/2010/02/dark-delicious-oh-and-the-wine-was-good-too/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 14:22:48 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Food & Wine]]></category>
		<category><![CDATA[Personal Picks]]></category>
		<category><![CDATA[Wine Events]]></category>
		<category><![CDATA[Wines under $20]]></category>
		<category><![CDATA[Alameda]]></category>
		<category><![CDATA[bacon]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[Dark & Delicious]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Petite Sirah]]></category>
		<category><![CDATA[pork]]></category>
		<category><![CDATA[PS I Love You]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2768</guid>
		<description><![CDATA[
Outside the venue was dark,
the food inside was delicious and,
oh yeah, the wine was good too.
Last Friday, P.S. I Love You held their 4th annual Dark &#38; Delicious event in Alameda. Now, I have nothing against Alameda, but it&#8217;s not exactly the easiest place to get around. In fairness, this comedy of errors is mostly [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/dark-delicious-oh-and-the-wine-was-good-too/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Control</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:05:57 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2637</guid>
		<description><![CDATA[
Part 4
This is the fourth in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about control, and how you will deal with your brand&#8217;s perception. If this is the first article you found, you may want to start at the beginning [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Communities</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 14:50:55 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[netiquette]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2635</guid>
		<description><![CDATA[
Part 3
This is the third in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about which tools to use. You may want to start at the beginning with the first article on goals.

Developing Your Winery&#8217;s Social Media Strategy: Communities
Where should you be [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Developing Your Winery&#8217;s Social Media Strategy: Audience</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:47:31 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technographics]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2633</guid>
		<description><![CDATA[Questions to Ask When Developing a Winery Social Media Strategy:

Part 2
As I wrote this article, I realized that it covered a lot of material. A single post would be enormous and too much to read in one sitting. I decided to break this up into a series of six articles on questions you should ask [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Developing Your Winery&#8217;s Social Media Strategy: Goals</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-goals/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-goals/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:41:10 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[winery]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2569</guid>
		<description><![CDATA[
Part 1
As I wrote this article, I realized that it covered a lot of material. A single post would be enormous and too much to read in one sitting. I decided to break this up into a series of six articles on questions you should ask when developing a social media strategy for your winery. [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-goals/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>One of the Best Pairings I&#8217;ve Tasted</title>
		<link>http://bricksofwine.com/2010/02/one-of-the-best-pairings-ive-tasted/</link>
		<comments>http://bricksofwine.com/2010/02/one-of-the-best-pairings-ive-tasted/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:28:35 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Food & Wine]]></category>
		<category><![CDATA[Restaurants]]></category>
		<category><![CDATA[Chablis]]></category>
		<category><![CDATA[Chardonnay]]></category>
		<category><![CDATA[dinner]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food pairing]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[wine pairings]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2592</guid>
		<description><![CDATA[
Last month, I went home for the weekend to visit my wife. Because this trip was planned for a while, Bob Moore, from my wine tasting club, arranged a special dinner at Lark in Seattle. Bob initially was supplying the wines, but as the guest list grew, others in the group added some bottles of [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/one-of-the-best-pairings-ive-tasted/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Wine Social Media: Do You Have What It Takes?</title>
		<link>http://bricksofwine.com/2010/02/wine-social-media-do-you-have-what-it-takes/</link>
		<comments>http://bricksofwine.com/2010/02/wine-social-media-do-you-have-what-it-takes/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 02:42:07 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2573</guid>
		<description><![CDATA[Like a cluster of grapes in a press, wineries are feeling the pressure to use social media to market their wines, and if they&#8217;re a small winery, they&#8217;re at the point of bursting. Small wineries in particular have limited time and resources, and putting a significant amount of either into a social media initiative usually [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/02/wine-social-media-do-you-have-what-it-takes/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>17 Interesting Blog &amp; Video Topics for YOUR Winery</title>
		<link>http://bricksofwine.com/2010/01/17-interesting-blog-video-topics-for-your-winery/</link>
		<comments>http://bricksofwine.com/2010/01/17-interesting-blog-video-topics-for-your-winery/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 01:17:52 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[topics]]></category>
		<category><![CDATA[winery]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2538</guid>
		<description><![CDATA[Do you ever get writer&#8217;s block? I know I often do, but I can&#8217;t imagine how difficult it would be if I didn&#8217;t have a knack for writing. Such is the case for many small wineries where the same person doing the winemaking is sometimes the blog writer as well.
I&#8217;ve been asked, &#8220;How do you [...]]]></description>
		<wfw:commentRss>http://bricksofwine.com/2010/01/17-interesting-blog-video-topics-for-your-winery/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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