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		<title>Developing Your Winery&#8217;s Social Media Strategy: Control</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:05:57 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
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		<guid isPermaLink="false">http://bricksofwine.com/?p=2637</guid>
		<description><![CDATA[Part 4 This is the fourth in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about control, and how you will deal with your brand&#8217;s perception. If this is the first article you found, you may want to start at the [...]]]></description>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Audience</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:47:31 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[brand]]></category>
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		<guid isPermaLink="false">http://bricksofwine.com/?p=2633</guid>
		<description><![CDATA[Questions to Ask When Developing a Winery Social Media Strategy: Part 2 As I wrote this article, I realized that it covered a lot of material. A single post would be enormous and too much to read in one sitting. I decided to break this up into a series of six articles on questions you [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Wine Social Media: Do You Have What It Takes?</title>
		<link>http://bricksofwine.com/2010/02/wine-social-media-do-you-have-what-it-takes/</link>
		<comments>http://bricksofwine.com/2010/02/wine-social-media-do-you-have-what-it-takes/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 02:42:07 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://bricksofwine.com/?p=2573</guid>
		<description><![CDATA[Like a cluster of grapes in a press, wineries are feeling the pressure to use social media to market their wines, and if they&#8217;re a small winery, they&#8217;re at the point of bursting. Small wineries in particular have limited time and resources, and putting a significant amount of either into a social media initiative usually [...]]]></description>
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		<title>10 Ways to welcome bloggers to your wine event or&#8230;</title>
		<link>http://bricksofwine.com/2009/08/10-ways-to-welcome-bloggers-to-your-wine-event-or/</link>
		<comments>http://bricksofwine.com/2009/08/10-ways-to-welcome-bloggers-to-your-wine-event-or/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 19:50:17 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[Wine Events]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2240</guid>
		<description><![CDATA[Why should I write about your event? A recent article in Wine Business.com asked the question, do wine bloggers impact your brand? They discovered that they do, but especially if the brand is not well-known or in an up and coming region. I believe Washington is one of those regions that remains undiscovered by many [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Getting on board the social media train</title>
		<link>http://bricksofwine.com/2009/06/getting-on-board-the-social-media-train/</link>
		<comments>http://bricksofwine.com/2009/06/getting-on-board-the-social-media-train/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 18:05:18 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[wineries]]></category>

		<guid isPermaLink="false">http://bricksofwine.com/?p=2064</guid>
		<description><![CDATA[Earlier, I wrote about why wineries should use social media. Now I want to discuss how you get started. If you aren&#8217;t already onboard the social media train, well, you better climb on and find a seat, otherwise, by the time you come to your senses, you&#8217;ll be left behind. So what do you need [...]]]></description>
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