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		<title>Developing Your Winery&#8217;s Social Media Strategy: Control</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:05:57 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://bricksofwine.com/?p=2637</guid>
		<description><![CDATA[
Part 4
This is the fourth in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about control, and how you will deal with your brand&#8217;s perception. If this is the first article you found, you may want to start at the beginning [...]]]></description>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Communities</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-communities/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 14:50:55 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
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		<guid isPermaLink="false">http://bricksofwine.com/?p=2635</guid>
		<description><![CDATA[
Part 3
This is the third in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about which tools to use. You may want to start at the beginning with the first article on goals.

Developing Your Winery&#8217;s Social Media Strategy: Communities
Where should you be [...]]]></description>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Audience</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:47:31 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[brand]]></category>
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		<guid isPermaLink="false">http://bricksofwine.com/?p=2633</guid>
		<description><![CDATA[Questions to Ask When Developing a Winery Social Media Strategy:

Part 2
As I wrote this article, I realized that it covered a lot of material. A single post would be enormous and too much to read in one sitting. I decided to break this up into a series of six articles on questions you should ask [...]]]></description>
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