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	<title>Bricks of Wine &#187; demographics</title>
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	<description>Building a better blog on wine, winemaking and social media.</description>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Control</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-control/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 01:05:57 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[perception]]></category>
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		<description><![CDATA[Part 4 This is the fourth in a series of six articles on questions you should ask when developing a social media strategy for your winery. This article is about control, and how you will deal with your brand&#8217;s perception. If this is the first article you found, you may want to start at the [...]]]></description>
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		<title>Developing Your Winery&#8217;s Social Media Strategy: Audience</title>
		<link>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/</link>
		<comments>http://bricksofwine.com/2010/02/developing-your-winerys-social-media-strategy-audience/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:47:31 +0000</pubDate>
		<dc:creator>Eric Hwang</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[audience]]></category>
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		<description><![CDATA[Questions to Ask When Developing a Winery Social Media Strategy: Part 2 As I wrote this article, I realized that it covered a lot of material. A single post would be enormous and too much to read in one sitting. I decided to break this up into a series of six articles on questions you [...]]]></description>
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